I’m sure the period drama Mr Selfridge was a date in all our diaries on a Sunday evening and now it’s over I have to say I appreciate the store more than I ever have. From the thoughts behind the merchandising process to the unveiling of the famous windows, everything about the store is to be celebrated.
The flagship store in London's, Oxford Street is the second largest shop in the UK (after Harrods) and opened 15 March 1909
The store was founded by Harry Gordon Selfridge who introduced a new concept to the way we shopped; he wanted it to be a fun adventure and not a chore. He installed both educational and scientific exhibits to attract a new kind of clientele. The most recalled being Louis Bleriot’s Monoplane, which attracted 12,000 visitors.
He also introduced merchandise on display to allow customers to examine products and erected a highly profitable perfume counter front-and-center on the ground floor. This is a theory which has been adopted by department stores all over the world, something which in this day and age we see as normal, back then it was controversial.
One recognised feature is the renowned windows with their bold art initiatives and flamboyant merchandising. I know I always have a walk around the outside to admire them, do you?
|Ladies that obviously lunch!|
|Chanel inspiration anyone?|
Selfridges is such a unique shopping experience, it’s easy to see why tourist flock from afar to admire the delights and the store itself. With concept and boutique stores within, it’s a shopper’s paradise, with international brands at your fingertips.
|I climbed up a big ladder to take this you know?|
|A bit of Louis anyone?|
|Bold florals at Balenciaga|
|The no noise campaign in-store|
|I adore printed scarfs|
|Who's up for some Tom Ford arm candy?|
|My fav Miss Dior Cherie, the picture refuses to turn around!|
Then there is the shoe hall, I mean literally a hall of shoes, its huge. Every designer you could ever need in your life is right there waiting to be tried on, boxed up and placed in an iconic yellow bag!
|I love x|
This is one of my favourite stores the Parisian brand Repetto, not only is a haunt for the worlds prima ballerinas but it’s had some iconic collaborations in its time from the likes of Yohji Yamamoto, Issey Miyake, Karl Lagerfeld and Comme des Garcons. I love how its heritage is still the main focus of its stores; the feminine and graceful tutu is centre stage
|How adorable is this?|
|What a beautiful place to shop|
|I adore the layout|
What is your favourite part of Selfridges?