I’m
sure the period drama Mr Selfridge was a date in all our diaries on a Sunday
evening and now it’s over I have to say I appreciate the store more than I ever
have. From the thoughts behind the
merchandising process to the unveiling of the famous windows, everything about
the store is to be celebrated.
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| The Iconic landmark on Oxford Street |
The flagship store in London's, Oxford Street is the
second largest shop in the UK (after Harrods) and opened 15 March 1909
The store was founded by Harry Gordon Selfridge who introduced
a new concept to the way we shopped; he wanted it to be a fun adventure and not
a chore. He installed both educational and scientific exhibits to attract a new
kind of clientele. The most recalled being Louis Bleriot’s Monoplane, which
attracted 12,000 visitors.
He also introduced merchandise on display to allow
customers to examine products and erected a highly profitable perfume counter
front-and-center on the ground floor.
This is a theory which has been adopted by department stores all over
the world, something which in this day and age we see as normal, back then it
was controversial.
One recognised feature is the renowned windows with their
bold art initiatives and flamboyant merchandising. I know I always have a walk around the
outside to admire them, do you?
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| Ladies that obviously lunch! |
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| Chanel inspiration anyone? |
Selfridges
is such a unique shopping experience, it’s easy to see why tourist flock from
afar to admire the delights and the store itself. With concept and boutique stores within, it’s
a shopper’s paradise, with international brands at your fingertips.
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| I climbed up a big ladder to take this you know? |
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| A bit of Louis anyone? |
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| Bold florals at Balenciaga |
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| The no noise campaign in-store |
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| I adore printed scarfs |
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| Who's up for some Tom Ford arm candy? |
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| My fav Miss Dior Cherie, the picture refuses to turn around! |
Then
there is the shoe hall, I mean literally a hall of shoes, its huge. Every designer you could ever need in your
life is right there waiting to be tried on, boxed up and placed in an iconic
yellow bag!
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| I love x |
This is one of my favourite stores the Parisian
brand Repetto, not only is a haunt for the worlds prima ballerinas but it’s had
some iconic collaborations in its time from the likes of Yohji Yamamoto, Issey
Miyake, Karl Lagerfeld and Comme des Garcons.
I love how its heritage is still the main focus of its stores; the
feminine and graceful tutu is centre stage
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| How adorable is this? |
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| What a beautiful place to shop |
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| I adore the layout |
What
is your favourite part of Selfridges?